Company History


Chinese Herbal tea first appeared in China, Lingnan and formulated by a variety of herbs. It is usually used to relieve the heat and humidity in the body. Tan Ngan Lo Herbal Tea was founded by Dato’ Foong Chow Hwey in 1963. In the 1920s, Dato’ Foong Chow Hwey's father and his grandfather came to Malaya from China Guangdong Xinhui. They often served their neighbours with own making herbal tea, and be favoured by one and all.

Dato’ Foong drank his home recipe herbal tea since childhood and discovered the business opportunities of herbal tea. In the 1960s, Wen Jiang Medical Industries Sdn. Bhd. was founded by Dato’ Foong in the name of his eldest son.

Dato’ Foong had a strong brand awareness. He registered the trademark in the early of his business and come up with the brand “Tan Ngan Lo”. He believes that a registered trademark is the best way to protect his brand and products.

 


Home-based production at the beginning.
In the early days, Dato’ Foong led more than a dozen propaganda vehicles with big speakers to promote his products in Ipoh & Kuala Lumpur at the time of housewives to hang up clothes in the apartment. There were of course setbacks suffered by Dato’ Foong at that time, like extortion by gangster for protection fee.

 
After more than 50 years of development, the production of Tan Ngan Lo Herbal Tea has already been transformed into automation manufacturing.

Todays, Tan Ngan Lo Herbal Tea has already been well-known in Southeast Asia and not only long appreciated by Chinese, but also Malay and Indian in Malaysia.





眼佬凉茶在1963年创始于拿督冯兆辉。其实凉茶最早出现在中国岭南地区, 使用多种草药配制而成,是人们用来清热解暑的上佳选择。在上世纪二十年代,拿督冯兆辉父亲及祖父从广东新会来到了当时的马来亚定居,利用当地的草药调配成凉茶,经常免费送给邻居们喝,而受到了大家的欢迎和喜爱。

拿督冯兆辉从小喝着家里秘制的凉茶,并且发现其中的商机。在60年代,他使用自己大儿子的名字创立了文强药厂有限公司

拿督冯兆辉品牌意识较强,他认为注册商标是保护其品牌和产品的最佳方式。当时他想,身体部位:头、脚、手都被注册了,还有眼睛没有被注册,于是就有了后来的单眼佬凉茶

早期,拿督冯兆辉带领十几辆宣传车在怡保、吉隆坡地区,用着大喇叭去宣传,还要计算好公寓楼里的家庭主妇出来晒衣服的时间可谓费尽心思。过程中也有很多挫折,被黑社会收保护费也是不可避免的。

如今经历了五十多年的发展,单眼佬凉茶在东南亚可称得上是一个响当当的老字号品牌,而生产也早已经告别了当初的的手工作坊转化成自动化生产。

单眼佬凉茶在马来西亚不仅受到华人的喜爱,马来人、印度人也一样对单眼佬凉茶青睐有加,品牌地位不可撼动。



历史回溯



* 点击可听广告车的宣传词。当年宣传词由创办人拿督冯兆辉先生自创并录音。
 

1987年,文强药厂有限公司迁入新工厂。

 
1985, Exhibition in Stadium Indera Mulia
 


右四为拿督冯兆辉, 左二为他已故太太陈玉满
Right 4 Fong Chow Hwey, Left 2 The Lated Chen Yit Man, Dato’ Foong's Wife



1987 in Superkinta



You have 0 items in you cart. Would you like to checkout now?
0 items
Switch to Mobile Version
Subscribe Newsletter
1
Hello! Thanks for visiting my site. Please press Start button to Contact with Admin :)

Start