Chinese Herbal tea first appeared in China, Lingnan, and was formulated by a variety of herbs. It is usually used to relieve the heat and humidity in the body.
Tan Ngan Lo Herbal Tea was founded by Dato’ Foong Chow Hwey in 1963. In the 1920s, his father and grandfather came to Malaya from Xinhui, Guangdong, China. They often served herbal tea to neighbors, which became widely favored.
Dato’ Foong drank herbal tea since childhood and later saw its business potential. In the 1960s, he established Wen Jiang Medical Industries Sdn. Bhd., named after his eldest son.
He had strong brand awareness and registered the trademark early, creating the brand Tan Ngan Lo to protect his products.
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Home-based production at the beginning.
In the early days, Dato’ Foong led a dozen propaganda vehicles with loudspeakers to promote his products in Ipoh and Kuala Lumpur, targeting times when housewives hung laundry. He also faced setbacks like extortion by gangsters.
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After more than 50 years, Tan Ngan Lo Herbal Tea has transformed into automated manufacturing. Today, it is well known across Southeast Asia and is appreciated by Chinese, Malay, and Indian communities in Malaysia.
* 点击可听广告车的宣传词。当年宣传词由创办人拿督冯兆辉先生自创并录音。
单眼佬凉茶在1963年由拿督冯兆辉创立。凉茶起源于中国岭南，用多种草药配制，能清热解暑。
20世纪20年代，冯氏祖孙从广东新会来到马来亚，常为邻居熬制凉茶，因此广受欢迎。
他从小饮用家传凉茶，后发掘其商机，并在60年代以长子之名创办了文强药厂有限公司。
他品牌意识极强，早早注册商标。由于“头”、“脚”、“手”都被注册了，他便用“眼”字创出单眼佬。
早期宣传方式非常接地气，他带领宣传车队用大喇叭在怡保、吉隆坡宣传产品，配合家庭主妇晒衣时段。虽有挑战，像被黑社会勒索保护费，但仍坚持不懈。
如今，单眼佬凉茶成为东南亚知名品牌，实现了从手工作坊到自动化生产的转型，深受马来西亚华人、马来人、印度人喜爱。
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右四为拿督冯兆辉, 左二为他已故太太陈玉满
Right 4: Dato’ Foong Chow Hwey,
Left 2: The Late Chen Yit Man
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